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Notes - they are not sexy or flashy. But when it is the difference between something important and forgotten memories, and then it takes an indispensable. Perhaps this explains the meteoric rise of Evernote - platform taking notes widespread has added more than 500,000 users in November and is expected to hit the 6 million members before the end of the year.
Evernote products have been around since early 2008, most of its growth has happened this year. Early in the year Evernote has added 3,000 new users per day. Today, this figure has increased to 18 000 people per day. Need the company almost two years to sign his first 2 million members, but this year only, which is on the right track double stat and sign on 4 million new users.
To say things are trending upward would be an understatement. And so, Mashable talked Evernote CEO and founder Phil Libin and VP of Andrew Sinkov ideas behind the success of the marketing company.
"Evernote does not pay for users," says Libin, who shares his company avoids intentionally advertising. Instead, start a more holistic approach and allows its products and bring new users, for them, he said.
All Evernote aims to improve our product and includes marketing, fully focused on the product. Our marketing process is a direct extension of product development, with our goal is to help our users to share our passion for the product, Sinkov said.
The approach produces found a best friend in the mobile application market. More than half of all new users are introduced to Evernote stores the mobile application. Although long popular on the iPhone, Android is contributing to the adoption of mobile fuel and contributes significantly to the new user acquisition.
Let the-come-to-you approach extends to Evernote freemium business model. "User level to Premium whenever they like," said Sinkov, "us does anyone buy anything push."
Yet the company succeeded in converting 160,000 pay client users and generates approximately $800,000 monthly revenue.
Sinkov both Libin admit that the percentage of new users who upgrade is banal - less than 1% of active users register to accounts premium during the first month. But Evernote users tend to be around for the long distance and more still, more they are likely to upgrade.
Sinkov assigns a content and its ability to convert Evernote users that glue society social media strategy.
"Our time is devoted primarily to inform the users through blogs, social media, podcasting, e-mail and other communication tools," he said. "We found that the content and more we are, more engaged our users become, they are more likely to tell a friend and convert Evernote Premium." For example, about 20% of our supporters of social media are Premium, while the number is about 3% for the general user's base. »
"International growth has been amazing," reports Libin. Evernote is available in 14 languages, has an Office at the Japan and wishes to develop a presence on the ground in Europe and Southeast Asia to 20 million in funding it recently obtained to extend more aggressive outside the United States.
"The majority of our users is the United States, but we'll wait go relatively soon." Our largest market outside the United States is Japan where we recently opened an Office in Tokyo. We launched it six months ago and Japan now represents 20% of our total user base "explains Libin." "European growth has exceeded that of the United States and the Japan."
End-users are not only public encompassing service abroad. "There is also an explosion in international partners and developers that use our APIs to build integrations Evernote." "Amount of innovation we are seeing across the world has been incredible," sharing Libin.
Evernote is a notetaking manufacturing company activity nonself; It is constantly improving its products to make its system a system more fail proof that our brain.
Of course, a system is not as strong as its accessibility and if Evernote is available in the form of application on the web, mobile and desktop, it is still left unexplored territories to be defeated. When there is a platform, there will be some Evernote said Libin.
The most intriguing are its plans for Evernote TV experience. Libin was short on details, but he has indicated that an application of Evernote for televisions connected to the Internet is in the works and will be shipped in 2011. Libin spoke as a lean mean return application to browse your thoughts and the opportunity to meet and share notes as entertainment.
Futuristic vision of the Libin to ask ourselves if the notes can be sexy after all.
Images courtesy of Instragram sinkov, Flickr, labguest
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